Bmw Films Essay

Where the BMW films a smart thought? How fruitful was the crusade? As I would like to think, the BMW films where an extraordinary thought at that particular second in time. The organization had no new item dispatches to advance. Moreover, financial plan was accessible so as to â€Å"experiment† new thoughts and imaginative publicizing and advancement activities. With this unadulterated marking exercise BMW had little to lose (for the most part cash) and an enormous arrangement to win. The crusade end up being an unbelievably fruitful one. So as to gauge and legitimize this adequacy I have decided to feature the accompanying reasons: †¢Number of individuals who viewed the BMW films: The movies arrived at a lot of individuals (aprox. 9 million watchers) in the beginning periods of the battle. Moreover, BMW had figured out how to catch the crowd they were focusing on †¢Feedback from the watchers: The positive criticism got demonstrated to the showcasing group that the battle had been a triumph. Remarks indicated energy and now and again even prompted activity. Criticism from the media: BMW accomplished to produce the adequate enthusiasm for request to get acclaims from media distributions that gave the activity a â€Å"Hollywood movie† status. †¢Press movement: The showcasing group was overpowered when they saw that the press action was multiple times higher than anticipated. †¢Viral Campaign: One of the most sudden accomplishments of the battle was to deliver a gigantic chain response among th e watchers. 94% of watchers prescribed the movies to other people. †¢Increase in deals: After the BMW films crusade, deals in 2001 expanded practically 12% from the earlier year. In this year BMW outperformed the 200,000 sold units obstruction without precedent for North America. What was the inspiration driving the thought? Allowed the chance to do unadulterated marking the showcasing group planned for accomplishing through non-conventional advancement a critical crusade that would stay in people’s minds for a considerable length of time to come. The inspiration driving the crusade was to â€Å"refresh† the BMW brand by pulling in light of a legitimate concern for a more youthful segment fragment and desert the generally elitist clients identified with the brand in earlier years. The way that the battle was appropriated through the Internet shows the dedication of the organization to draw in these more youthful clients. The key ideas that the battle was attempting to convey were the energy of driving, the presentation of the BMW vehicles and the fervor related in driving the â€Å"Ultimate Driving Machine†. A key issue for the showcasing group was additionally to investigate additional opportunities regarding advancement and to accomplish the most elevated effect conceivable among the intended interest group. The primary mover advantage had been at the center of BMW’s crusades and the BMW films were to be no exemption to that standard. Who was the objective market? What was the run of the mill North American BMW client? Is it equivalent to its competitor’s run of the mill customer? The â€Å"typical† BMW client was around 46 years of age with a normal salary of $150,000, well instruct, wedded and without any kids. In particular, 85% of BMW’s potential purchasers were on the Internet before purchasing a BMW. Their clients considered heading to be a delight and would in general be pioneers. They appreciated being in charge. The opposition was focusing on various kinds of customers. The Japanese makers, for example, Honda, Toyota and Nissan for instance, were essentially focusing on lower pay level clients. Concerning the better quality brands, for example, Mercedes, Porsche and Jaguar they were focusing on more established clients with higher pay level progressively centered around extravagance and solace. How sound is the brand in the US contrasted with earlier years? What are the shortcomings? As of right now the BMW brand was more beneficial than any time in recent memory in the US advertise. In this period, out of the individuals that proposed to purchase an extravagance brand, 16% said they would purchase a BMW against 11% that expected to purchase a Mercedes. This spoke to a critical defining moment in BMW’s activities in the US. The most grounded shortcoming I see in the BMW brand is the way that it identifies with individuals who are energetic about driving and search for the energy of being in charge of a vehicle. Moreover, I trust it is individuals who will in general be eager to boost the vehicles credits so as to test the entire experience the vehicle can give. In this sense, the brand is transient, as clients will in general search for different characteristics, for example, comfort; dependability and distinction will in general spotlight on different brands, for example, Mercedes or Jaguar. What ought to McDowell do? Which choice is the right one? In the transient I would prescribe McDowell to deliver a couple of all the more short movies so as to exploit the energy made by the past movies. In any case, this methodology would not be supportable in the long haul as the opposition would begin replicating this configuration and the adequacy of the battle would be weakened. What I would recommend in the long haul is sort out occasions in the significant US urban areas that would fortify the BMW Films idea yet progressively customized towards the clients. The thought behind this is make an enduring bond between the two gatherings. So as to accomplish a decent division of clients to go to these exceptional occasions I would utilize the www. bmwfils. com page to choose (through the recently given data by the clients) the ones that totally fit the brands measures and the ones that have the most capability of turning out to be BMW clients. Accepting that BMW in the transient will have new items to dispatch and that the promoting spending will at present be low in correlation with contenders, I accept that these occasions would be an ideal follow up to the BMW films crusade and that desire would be made among the particular media. Moreover, not exclusively would BMW be advancing in non-customary publicizing and advancement organizes yet they would likewise have the ability of explicitly focusing on possible clients. Along these lines BMW would keep on developing the BMW Films thought yet for this situation the clients will see that they are the ones at the wheels of the â€Å"ultimate Driving Machine†.

Information Systems Management Essay Example | Topics and Well Written Essays - 1000 words

Data Systems Management - Essay Example In the nineties, Wal-Mart put resources into PC innovation, in which their workers use scanner tag perusers in the entirety of their stores and circulation outlets (Richmond, 2003). These scanner tag perusers make following of merchandise in stores and furthermore stock administration effective, as various items and racks have distinctive standardized identifications which give ongoing data on the items. Representatives in Wal-Mart use hand held PC frameworks connected with standardized tag perusers, and this makes the stock administration of items simpler and conservative, as it alleviates them from enormous desk work for all requests set up. Also, these hand held PCs empower the bundling division to get precise data, for example, bundling, area, amount and transportation data on orders. Wal-Mart prides itself for giving clients the most reduced costs accessible, in this way, it sets out on wiping out mediators from their flexibly chain and sells straightforwardly to their clients f rom their stores. So as to accomplish this, Wal-Mart has left to building up a satellite correspondence framework which tracks deals and stock for every one of their stores (Richmond, 2003). Along these lines, it can follow credit deals on every office in the gracefully chain just as control orders made utilizing this framework. The satellite framework likewise helps to transmit significant correspondences over the whole flexibly chain stores and dispersion focuses (Cisco, n.d.). Moreover, with the guide of Cisco frameworks Wal-Mart has built up an exhaustive system framework for its flexibly chain outlets everywhere throughout the world. In association with the satellite framework, the system gives a diagram of the tasks in the entire flexibly chain outlets. This system permits the Wal-Mart monitor all the requests and stock levels for every framework, henceforth, providers can realize the items in stock, ones popular and thus they can flexibly them productively. Cisco has addition ally empowered Wal-Mart to work together electronically with providers everywhere throughout the world, when contrasted with the mid nineties when Wal-Mart furnished providers with modems which they used to dial up the Wal-Mart framework database. In getting to the database, they can get to important data on stock levels and stock work required to put in any request (Richmond, 2003). Wal-Mart pays for this administration, consequently making it solid and financially savvy for the providers. Providers arranged in territories where there is moderate web network, dial up association which is as yet accessible to them for getting to Wal-Mart database. The intranet permits Wal-Mart to convey organization news, new data and strategies to the entirety of its stores everywhere throughout the world and its 950,000 partners (Cisco, n.d.). Wal-Mart has a far reaching index of the considerable number of providers and outlet stores everywhere throughout the landmass, and it is an administrative approach that all workers ought to have the option to speak with any store whenever. Consequently, with this catalog, Wal-Mart can contact any store and make requests or take supplies from providers, subsequently it builds the productivity levels of the store when contrasted with different providers. Wal-Mart has a retail location framework from which they screen and trail deals and items stock levels on their racks in the stores. This POS joined with a calculation framework empowers Wal-Mart to gauge and anticipate advertise patterns and interest for their items. The far reaching net

Typography and Clarendon Free Essays

Clarendon is a traditional textual style that was structured by Robert Besley. In 1842, Besley entered the structure under Britain’s Ornamental Designs Act. It was than discharged in the year 1845 for the Fann Street Foundry in England. We will compose a custom exposition test on Typography and Clarendon or then again any comparative subject just for you Request Now Clarendon was named after the Clarendon Press in Oxford. It is recognized as the main major recorded English section serif typeface, in light of the fact that Besley took a stab at attempting to patent the typeface. The textual style licenses around that time only endured as long as three years, when it turned out to be incredibly popular and a ton of foundries duplicated it. In 1935, the Monotype foundry changed Clarendon typeface. The primary formats and significant hits for Clarendon remained at Stephenson Blake and market and afterward a short time later established at the Type Museum in London. In 1953, Hermann Eidenbenz dominated and adjusted it. Today Clarendon has ten text style names that you can utilize, for example, Clarendon Black, Clarendon Bold, Clarendon Extra Bold, Clarendon Bold Condensed, Clarendon Condensed, Clarendon Heavy, Clarendon Light, Clarendon Medium, Clarendon Regular, and Clarendon Roman. They consider it a piece serif since it makes them section and some difference in size. Clarendon was one of the last century typography to be created. Clarendon is additionally a metal sort and a well known wood type. It underscores message by being the essential plan to be connected striking. For instance of this it underlines, â€Å"WANTED† in the old west signs. Clarendon tagged along ways over the previous years now a few logotypes that are perceived in the United States of America utilizes this text style. In 1973, the Sony logo was made and is utilized in Clarendon Bold Expanded. The national parks signs that are realized overall are Clarendon text style. Likewise People Magazine logo, Ruby Tuesday logo, Starbucks logo, etc utilize the textual style Clarendon. Work Cited â€Å"Typedia. † : Clarendon. Media Temple, 2006-2012. Web. 24 Oct. 2012. http://typedia. com/investigate/typeface/clarendon/. â€Å"Know Your Type: Clarendon. † Idsgn: A Design Blog. N. p. , 21 Aug. 2009. Web. 24 Oct. 2012. http://idsgn. organization/posts/know-yourtypeclarendon/#comments. SONY logo Clarendon being used: People magazine logo, US National Parks signage, Ruby Tuesday logo, Starbucks Chocolate logo, Pitchfork logo, Tonka logo, U2 collection spread, Riki Watanabe clock, Wells Fargo logo The most effective method to refer to Typography and Clarendon, Essay models

Summary Of The Great Gatsby By F. Scott Fitzgerald

September 14th, Tessa was starting to get used to the huge college she was attending. As a freshman, she was extremely lucky to have a junior roommate who she loved. Her roommate, Anna helped her out tremendously. Life was good for Tess, she had gotten into her number one choice school, Carnegie Mellon. She worked extremely hard to get there, and she wanted nothing more than to be successful. Tessa was in the middle of the 2nd week of school. She was already piled in homework. That night, she studied for hours in the 24 hr. study area for the students. Tess decided to walk home to the dorms, from studying. The night was warm, and peaceful, with a slight breeze. She decided to take the long way home, to take in the beautiful night and to relax. As she makes her way through the cut, she spots something that stands out to her, a red piece of fabric was standing out through the ground, it seemed like it appeared out of nowhere. She looked around to see if anyone was watching, then bent down to pick it up. It wasn’t just fabric, something was buried there. She started to paw at the ground with her hands, and began uncovering a small red pouch a few inches beneath the surface. She pulled it out from the ground and began examining it, at the top it was tied with a dark blue ribbon. She carefully untied the ribbon, and opened up the pouch. Inside was a small crystal, with a chain attached. She decided to examine this more in the light, so she continued to walk her usual routeShow MoreRelatedSummary Of The Great Gatsby By F. Scott Fitzgerald2755 Words   |  12 Pagesrelief from their native lands. Where it would have been impossible for many of them to achieve prosperity and wealth, the new Western World enabled many of them to be successful on account of their dedication and work ethic alone. In F. Scott Fitzgerald’s â€Å"The Great Gatsby,† the state of this American Dream is depicted as it was in the 1920s. However, much has changed since this era, and today’s society has much evolved. In both epochs, the American Dream functions as a symbol of hope that promotes theRead MoreSummary Of The Great Gatsby By F. Scott Fitzgerald1061 Words   |  5 Pagesthat, most people were doubled over gasping to catch their breath. Next, they did hand to hand combat. Last they did some strength training and then they were done for the day. That night he realized something, as he lay awake that he had gained a great friend and overcame his fear. Read MoreSummary Of The Great Gatsby By F. Scott Fitzgerald1732 Words   |  7 Pagessay that would take it all back? No, that would only cause more problems. It was time to talk, but†¦that was terrifying. How do you start a conversation about the fact that you both wanted to relive the past so badly that you sent yourself there? Jay Gatsby would be jealous. Was this just†¦making matters worse? They weren’t totally unprepared, after all: this was the past, not the future. No flying hovercrafts or houses on Mars or†¦marriage to Willow. It was just a thought, really. No rings were purchasedRead MoreSummary : The Great Gatsby By F. Scott Fitzgerald847 Words   |  4 Pages Anna Duke, Jordan Shawn What Happened: Duke and Anna planned to runaway together and give love a second chance. Before meeting up, Duke (Ian Buchannan) unsuccessfully tried to call off the hit on Jordan (Vinessa Antoine) for being a police informant (she was able to get the upper-hand and kill the shooter; 5/8). On Julian s orders, Carlos (Jeffrey Vincent Parise) cornered and shot him in the abdomen (5/7). Duke made it to the docks and died in Anna s arms. Carlos bragged that he would likelyRead MoreSummary Of The Great Gatsby By F. Scott Fitzgerald1469 Words   |  6 PagesPrologue 1960 The Selkie swam into his undersea cave that contained his human clothing. Last evening he’d had a vision he would find his life mate in the area above the sea caves. He needed to find her as his vision was too strong to disregard. She was a well-built, sturdy young Scot lass with sparkling green eyes and long dark auburn hair which flowed to her waist. He had seen her in his dream, dancing at the local Highland gathering. The young woman in his dreams was Mackenzie Sutherland’s destinyRead MoreSummary Of The Great Gatsby By F. Scott Fitzgerald1232 Words   |  5 Pages Zack and I met when I was four and he was seven. I was playing in my front yard when he rolled down the street on his bike. He was a fairly scrawny boy with short dirty blond hair, and bright green eyes. His teeth would have been perfectly straight if not for the massive gap his two front teeth left when they freed themselves from his face. It was pretty obvious there was an age difference between us, but he stopped anyway and introduced himself briefly then went about his business patrolling theRead MoreSummary Of The Great Gatsby By F. Scott Fitzgerald898 Words   |  4 PagesPlay starts in 1960 John is remising about his child hood. His mother and father was fighting. Ray Ray was introduced as his best friend that laughed at all his jokes. John gets arrested for kicking in the conductor’s door and talking on the mic; this was probably his first bad review. In 1970, He was known as the class clown in high school. Mr. Zufus (math teacher) gave john an acting coach number. His acting coach got him addicted to read and acting teachers wouldn’t quit on him. Coach got himRead MoreSummary Of The Book The Great Gatsby By F. Scott Fitzgerald1224 Words   |  5 PagesYet another beautiful sunny day, the blue and yellow floral curtain fluttered and danced gaily in the wind as Stanley stretched his arms waking up from a disturbed and sleepless night. Brushing away the sleep from his smarting, blue eyes with his sickly, shaky hands he felt this enormous urge to sneeze, drat that Jonathan what right had he to be in the sea before him! Now he Stanley had to pay the price of staying in the freezing water too long . What an idiot the man was ! Sniffling Stanley struggledRead MoreSummary Of The Book The Great Gatsby By F. Scott Fitzgerald1171 Words   |  5 Pagestime Rennessme graduated from high school. Emmett mimicked his niece excitement as she finished cleaning out her locker. He already was done with the task. He even gloated to his beloved ni ece that he was an expert at being a high school student. â€Å"Great job at surviving high school, † the giant man said to Rennessme.† She continued to separate the things she wanted to keep while tossing the unnecessary stuff. â€Å"Thanks. But I had help. † Rennessme answered. â€Å"If you mean your dad, then you wasted fourRead MoreSummary Of Chapter One Of The Great Gatsby By F. Scott Fitzgerald1451 Words   |  6 Pagesabout 6 and a half months. His job as a businessman was always taking him on trips. I have gotten used to it through. Evan when he came the majority of the time he was on business calls. Months later, my mom called us down stairs. Yes I said I have great news she said your dad is coming home in four days from Russia. Tears of joy started to fill up in my eyes. The next day I cleaned the entire house from top to bottom. Even Will s room that s how excited I was. Chapter two It

Analysis Of The Book Washington By Meg Greenfield

Introduction: Meg Greenfield was a well-known editor of the Washington Post and wrote her own analysis of the way government officials in Washington interact. This analysis was written in the final years of her life. The book, was titled Washington. Greenfield offered an interesting perspective having been a witness to decades of activity with many of the nation’s political leaders, and her book offers readers a look at what actually goes on inside the government. The book was published in 2001 by PublicAffairs. It is 228 pages but has an additional 30 pages describing Greenfield’s personal background and career written by one of her colleagues. This gives readers understanding of Greenfield that is imperative to understanding her book. Summary: Washington gives a look at the sociology of political Washington, D.C., from the perspective of a woman who spent a very long time living and writing there. Greenfield starts with a comparison that is rehashed all throughout the book: the social climate of Washington is, she says, is like the social structure of secondary school. She expounds by itemizing the useless arguments and fixation on one s reputation that describe both secondary school and political Washington. Greenfield argues that some political careers destroy the personalities of lawmakers, making them show stilted, unnatural forms of themselves. This is meant engage voters, though often ends up causing politicians great harm in their personal lives. She thenShow MoreRelatedManagement Course: Mba−10 General Management215330 Words   |  862 PagesContemporary Management, Fourth Edition Jones−George Driving Shareholder Value Morin−Jarrell Leadership, Fifth Edition Hughes−Ginnett−Curphy The Art of M A: Merger/Acquisitions/Buyout Guide, Third Edition Reed−Lajoux and others . . . This book was printed on recycled paper. Management http://www.mhhe.com/primis/online/ Copyright  ©2005 by The McGraw−Hill Companies, Inc. All rights reserved. Printed in the United States of America. Except as permitted under the United States CopyrightRead MoreExploring Corporate Strategy - Case164366 Words   |  658 PagesECS8C_C01.qxd 22/10/2007 11:54 Page 597 CASE STUDIES ECS8C_C01.qxd 22/10/2007 11:54 Page 598 ECS8C_C01.qxd 22/10/2007 11:54 Page 599 Guide to using the case studies The main text of this book includes 87 short illustrations and 15 case examples which have been chosen to enlarge speciï ¬ c issues in the text and/or provide practical examples of how business and public sector organisations are managing strategic issues. The case studies which follow allow theRead MoreManaging Information Technology (7th Edition)239873 Words   |  960 Pagestextbook appear on appropriate page within the text. Microsoft ® and Windows ® are registered trademarks of the Microsoft Corporation in the U.S.A. and other countries. Screen shots and icons reprinted with permission from the Microsoft Corporation. This book is not sponsored or endorsed by or affiliated with the Microsoft Corporation. Copyright  ©2012, 2009, 2005, 2002, 1999 Pearson Education, Inc., publishing as Prentice Hall, One Lake Street, Upper Saddle River, New Jersey 07458. All rights reserved

Why The Elderly Patient At The End Of Life Care - 1893 Words

For everyone, young and old, death is unavoidable and the loss is felt by those close to the person who has died. Sometimes maintaining a consistent quality of care is difficult which brought me to my PICO question. Does the elderly patient at the end of life receive better continuity of care in an acute care facility or at home while utilizing a home care visiting nurse service? â€Å"End-of-life care† is the term used to refer to the support and medical care given for the period of the time surrounding death. The quality of this care should be seamless weather in a hospital or at home. End of life care does not just begin at the end as the name suggests, but it is the care a person receives once they have accepted the prognosis of a rapidly approaching end. The elderly population with multiple comorbidities may be â€Å"living, and dying† at the same time. This was a new idea brought about by this very class; The patient may be living with one or more chronic illnesses and may require a lot of assistance and care for days, weeks, and sometimes even months leading up to their death. The continuity of care is even more pertinent at this late stage in life. Continuity of care is, at its most basic of definitions, the quality of care over time. Establishing continuity of care is based on promotion continuous, caring relationships between patients and healthcare providers. It also includes ensuring a safe, coordinated transition of patients between healthcare environments, either fromShow MoreRelatedNursing Paper: Gerontological and Geriatric Nursing1702 Words   |  7 PagesDecember 2012 1. End of Life Issues and the Elderly (2) Identify and discuss the role of the nurse in providing family centred care to an elderly client who is palliative and living at home with his/her spouse or another family member. Palliative care is an approach to provide a coordinated medical, nursing, and allied health service to address the patients physical, social emotional and spiritual needs for people with progressive incurable illness. Palliative care seeks to deliver alliedRead MoreThe Ethics Of Age Based Rationing977 Words   |  4 PagesSuch a touchy and emotional topic in everyones life is dealing with the declining health of a family family member. Nobody wants to see a loved one go through the pain and suffering of a disease or illness and to also be left with the burden of facing the most difficult choices you will ever have to make regarding their medical care. Life extending medical technology and procedures are extremely expensive. A recent Mount Sinai School of Medicine study found out that out of pocket expenses for MedicareRead MoreEssay The Physician-Assisted Suicide Argument985 Words   |  4 Pagesindividual. Voluntary PAS is a medical professional, usually a physician, who provides medication or other procedures with the intention of ending the patient’s life. Voluntary PAS is the administration of medicine with the explicit consent from the patient. In terms of this paper, we focus on voluntary physician-assisted suicide in the elderly, 65 and older. Assisted suicide raises the complex issues of moral, religious, cultural and legal issues. Laws against assisted suicide are present in 37 statesRead MoreEuthanasia: The Pros and Cons1281 Words   |  6 Pageseuthanasia for many reasons; Euthanasia is cheaper, it ends the suffering of patients, and self determinism. Euthanasia is the assisted ending of a person life in response to pain and suffering. There are two types of Euthanasia: Voluntary and involuntary. (Top 10 Pros and Cons – Euthanasia,2010) Voluntary euthanasia refers to a patient and physician reaching a decision on euthanasia together. The patient may want the procedure done and says so. The patient may ask for â€Å"help† with dying, refuse medicalRead MoreOrdinary Medicine : Extraordinary Treatments Essay1108 Words   |  5 Pages[Electronic]. Ili Yang The University of British Columbia 11/12/2016 Written about the structure and culture of biomedical heath care and a society that is attempting to prolong aging, Medicare funding, funding and development of research, and today’s definition of standard care, Sharon Kaufman brings to light the many dilemmas posed to the American health care system. Her ethnographic story, Ordinary Medicine: Extraordinary Treatments, Longer Lives and Where to Draw the Line reveals the boomingRead MoreThe Ethical Issues Of Physician Assisted Suicide Essay1736 Words   |  7 PagesEuthanasia is described as the intentional discontinuation, by the patient s physician, of vital treatment that could prolong the person s life. Assisted suicide occurs when a health care worker provides a patient with tools and/or medication that will help the patient kill him or herself, without the direct intervention of the care provider. This paper will define key terms for my argument against Physician Assisted Death, and why I believe it’s wrong, wher e I will provide a brief background ofRead MorePhysician Assisted Death1466 Words   |  6 Pagesof the elderly persons in the society, with the primary goal of promoting their health through the prevention and treatment of various diseases and disabilities. There is no established age limit medically at which a patient is termed geriatric, but the decision is largely guided by the needs of a particular person and the availability of a geriatrician. The elderly persons in the society are always victims of various chronic and severe acute diseases, some of which are incurable and end up killingRead MoreThe Ontario Network For The Prevention Of Elder Abuse953 Words   |  4 Pagesway; which is over 160,000 people in Ontario. Elderly abuse is categorized as the violence, mistreatment or neglect of an elderly person by caregivers, service providers, family, or even strangers (Canadian Government). A senior citizen can be abused physically, financially, psychologically, and rarely, sex ually. The mistreatment is usually because of the influence a caregiver has over an older adult. The abuse on the elderly can happen in long term care facilities or in the home; it usually goes unnoticedRead MoreMedical, Social And Ethical Reasons Essay1537 Words   |  7 Pagesmedicine, people have requested doctors to end suffering through physician assisted suicide (PAS) (Boudreau 1). PAS refers to the practice in which physicians knowingly provide an individual with the means and/or knowledge to commit suicide, which includes counselling about medication and prescribing or supplying such drugs (Pereira 1). In my opinion, terminally ill patients should be allowed to end their lives through PAS because it affords the patients the choice of whether or not they wish to endureRead MoreEuthanasia: An Ethical Dilema Essay1161 Words   |  5 PagesIntroduction: Medical advances over the past hundred years have extend the life expectancy astronomically. Medicine provides hope that in the event of an â€Å"accident† we can be sure everything will be done to preserve our life, and that the healthcare community will exhaust all possibilities and resources in trying to accomplish this goal. Healthcare also give the reassurance of palliative care to ensure the remaining time on Earth is a painless as possible. However, there are those moments when

Robert aldrich Essay Example For Students

Robert aldrich Essay Robert Aldrich was born into an extremely wealthy family. He became an assistant director in Hollywood, working in the 1945 1952 period with many directors. A notably high percentage of these were in the extreme left: Jean Renoir, Lewis Milestone, Robert Rossen, Joseph Losey, Charles Chaplin. Kiss Me Deadly (1955) is Aldrichs most remarkable film. Aldrich began directing in 1953, and by then, the film noir cycle had run its course as a Hollywood phenomenon, peaking in the years 1942 1951. However, film noirs were still being made steadily through the 1950s, and many of these works were classics of the cycle. There is a remarkably detailed visual analysis of the film in Kiss Me Deadly: Evidence of a Style by Alain Silver, in Film Noir Reader (1996), edited by Alain Silver and James Ursini. The remarks below are simply intended to point out a few more things about this film, one of the most complex and creative of all film noirs. The staging in Kiss Me Deadly shows a three dimensiona l quality. Partly this is due to depth of field. Many scenes keep in focus far into the rear of the scene. This is a technique associated in Hollywood with Orson Welles. Aldrich is often considered to be a Welles disciple. There are other techniques that aid in the films 3D quality: 1) The showing of an irregular wall along one side of the shot. When Mike Hammers car pulls up to a gas station near the beginning of the film, we see the entire front of the gas station along the right side of the shot. The gas station facade is by no means smooth; it contains many projections. All of these are fully lit up. The gas station is shot as if it were an elaborate piece of sculpture, like one of Louise Nevelsons friezes. As the camera moves past it, it emphasizes the stations complex 3D qualities. The projections on the station all are rectilinear: they are box like, with flat, perpendicular walls. A shot with even greater depth of field shows Mike Hammer knocking on a door in the Angels Flig ht neighborhood. Behind him we see first a long narrow alleyway, then a huge depth of field showing a Los Angeles city scape. This is an astonishing shot. Both the alley and the cityscape are irregular, just like the gas station. They are full of protuberances, and show a huge amount of specialized detail. The stairs view is bounded on the left by many protuberances from the building, mainly rectilinear, although there are some angular planes as well. A third similar shot shows the left hand side wall of Hammers apartment. The tables and furniture form the rectilinear protuberances near Hammers wall. 2) Aldrich often shows scenes with an L construction. For example, take the gas station, once the characters stop there and get gas. The front of the station is a long horizontal space. Then, at the left hand side of the station, we also see a walkway going straight back from the camera. The walkway is joined to the front of the station like the letter L. The front of the station forms the long part of the L, the shorter walkway the connecting stoke at the base of the L. Hammers apartment is set up in a similar way. There is a long living room that is often shot so that it stretches from left to right, horizontally across the screen (just like the front of the gas station). Then at the left of the screen, a passage leading straight away from the camera leads to Mike Hammers bed room (like the walkway at the left of the gas station). This is the same geometry of set design and camera set up in both scenes. The gym shows a similar L, but with the passage (the staircase) on the right hand side of the shot, not the left. The L construction shows movement in two completely perpendicular directions. This emphasizes the 3D nature of the shot. People do move along the short bar of the L: for example, at the gas station Cloris Leachman moves first down the side of the gas station, directly away from the camera, then returns the same way straight toward the camera. One can find somewhat similar effects in Orson Welles The Lady From Shanghai (1948). Grisbys business office in the film contains both a wall with a safe, parallel to the image plane and close up, and areas of greater depth, containing the desk. Welles tracks from the deep region to the shallow, and back again. Aldrich shows a slightly different over all pattern, of revealing the geometry of the scene. Aldrich will typically start at the flatter part of the composition, showing the viewer nothing but a flat planar surface, parallel to the frame. Then a lateral track will reveal the deep area opening up: something that is visually quite surprising. Then Aldrich will typically show both parts of the L at once. There are variations in this approach. At Carvers apartment, the deep area is in the center of the shot, not the edge. The effect is of an inverted T, not an L. At first, the door leading to the central deep part is closed, and the viewer cannot see it: the whole image looks like a flat surface. Then Hammer opens the door, and the deep well is revealed. The effect is even more startling than the tracking. Here the central area includes the complexity of a staircase, unlike the corridor like wells of the L shots, so the effect is even more complex and startling. 3) Aldrich will often include different pointing planes in the same shot. This gives a sense of 3D to the scene. For example, a two shot of Hammer and his policeman friend Pete show each near a door. Petes door is closed, and pointing along one plane. Hammers door is slightly open, and pointing in a different direction, at an angle to the first door. Both men are standing along the edge of their door, so that the door underlines and exaggerates the positioning of their bodies. Each seems more macho and aggressive, with the full rectangular region of the door behind them. They also seem at slightly cross purposes. Like the directions of the doors, they seem both nearly in the same direction, but also skewed on an angle to each other. The geometry of the scene also suggests things about their personal relationship. It also helps characterize Mike Hammer: he is a man who likes to have his back scratched, like a cat. Some people like to stand so that a door is rubbing them in their back: Hammer is one of them. The hospital scene shows an astonishing composition formed by tilting the camera. One component of this composition: a screen. The screen is placed at an angle jutting out of the wall. This is not so unusual if the scene were filmed straight on, but tilted as it is, it makes a very unusual planar projection into the surface. One is reminded of the early three dimensional reliefs of Picasso and then Tatlin, which also use a basically flat background, such as Aldrichs hospital wall, with other planes jutting out at slight angles, such as Aldrichs screen. 4) A scene in a bedroom shoots a table and its contents at an angle. The camera is turned at an angle that does not align with eithe r of the perpendicular axes of the table. But, a clock on the table is turned so that it is exactly parallel to the plane of the shot. The clock is a very small space, but it becomes the center of the shot, because it is in such geometric alignment with the camera frame. The effect is to underline visually the various planes of the shot. It emphasizes the contrast between the camera plane, and the planes of the room and the table. The viewer becomes much more conscious of them then if the table were merely shot at a slightly off angle. Bibliography: .u2bb93ca38adba4cd7b2436da7da6ebb2 , .u2bb93ca38adba4cd7b2436da7da6ebb2 .postImageUrl , .u2bb93ca38adba4cd7b2436da7da6ebb2 .centered-text-area { min-height: 80px; position: relative; } .u2bb93ca38adba4cd7b2436da7da6ebb2 , .u2bb93ca38adba4cd7b2436da7da6ebb2:hover , .u2bb93ca38adba4cd7b2436da7da6ebb2:visited , .u2bb93ca38adba4cd7b2436da7da6ebb2:active { border:0!important; } .u2bb93ca38adba4cd7b2436da7da6ebb2 .clearfix:after { content: ""; display: table; clear: both; } .u2bb93ca38adba4cd7b2436da7da6ebb2 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u2bb93ca38adba4cd7b2436da7da6ebb2:active , .u2bb93ca38adba4cd7b2436da7da6ebb2:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u2bb93ca38adba4cd7b2436da7da6ebb2 .centered-text-area { width: 100%; position: relative ; } .u2bb93ca38adba4cd7b2436da7da6ebb2 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u2bb93ca38adba4cd7b2436da7da6ebb2 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u2bb93ca38adba4cd7b2436da7da6ebb2 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u2bb93ca38adba4cd7b2436da7da6ebb2:hover .ctaButton { background-color: #34495E!important; } .u2bb93ca38adba4cd7b2436da7da6ebb2 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u2bb93ca38adba4cd7b2436da7da6ebb2 .u2bb93ca38adba4cd7b2436da7da6ebb2-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u2bb93ca38adba4cd7b2436da7da6ebb2:after { content: ""; display: block; clear: both; } READ: Registrant architecture Essay We will write a custom essay on Robert aldrich specifically for you for only $16.38 $13.9/page Order now

John McCain - Address at the 2017 Munich Security Conference free essay sample

Essay on ACL Surgery

Essay on ACL Surgery Essay on ACL Surgery Anterior Cruciate Ligament Injury Kathleen Vogler Armstrong Atlantic State University Professor Sergi 11/12/13 Anterior Cruciate Ligament injury Anterior Cruciate Ligament injury is the over-stretching or tearing of the anterior cruciate ligament (ACL) in the knee. A tear may be partial or complete; if it is a complete tear, then it will not heal on its own (MedlinePlus, n.d). The ACL is one of four primary ligaments in the knee joint that provide stability. The four ligaments consist of: Medial Collateral Ligament (MCL), Lateral Collateral Ligament (LCL), Posterior Cruciate Ligament (PCL), and the ACL. The medial collateral ligament runs along the inside of the knee and prevents the knee from bending out. The lateral collateral ligament runs along the outside of the knee and prevents the knee from bending in. The posterior cruciate ligament prevents the shin bone from sliding backwards under the femur. The anterior cruciate ligament keeps the knee from overextending. The MCL and the LCL work jointly with the ACL and the PCL in order to keep the knee stable during activity. The MCL and the LC L are the providers of the inner and outer support of the knee. The MCL and the ACL provide support at the center of the knee. An individual’s knee needs all four ligaments in order to maintain continuous stability throughout movement of the knee during activity (MedlinePlus, n.d). Although females and males both have the exact same knee ligaments, females are more likely to have an ACL tear or injury (Prentice, 2013). More specific, female athletes have four to ten times more ACL injuries then that of males. Doctors theorize that the different rates of injury are due to the contrast of anatomy, knee alignment, ligament laxity, muscle strength, and conditioning (McAlindon). An anatomy difference is that women have a narrower notch than men have; therefore, the space for ACL movement is more limited in women than in men. A knee alignment difference is that the width of the pelvis determines the size of the Q angle. Women have a wider pelvis than men have; therefore, the Q angle is greater in women than in men (McAlindon, n.d). A ligament laxity difference is that female hormones allow for greater flexibility and looseness of muscles, tendons, and ligaments. Although this looseness prevents injury to other areas of the body, in the knee it leads to instability and actually causes ACL injury. A muscle strength difference would be the muscles surrounding the knee of women are not as strong as those of men. The stronger muscles of the men lead to more stabilization (McAlindon, n.d). A conditioning difference is that men develop muscle coordination and reflexes that can protect the knee once they reach the competitive level. These knee reflexes allow strong muscles to control the knee, thereby maintaining stability in it. Some female athletes do not participate in the same sports until a later age. Therefore, their muscle strength and coordination, as well as reflexes, may not be as fully developed when they reach the competitive level (McAlindon, n.d). An unusual characteristic is that females are more likely to have an ACL tear while they are on their menstrual cycle, but the reason why has yet to be determined. The most common sports that record the most ACL injuries would be: basketball, football, soccer, and skiing. Obviously, football records the least amount of ACL injuries because that is an all-male sport. There are three main causes of an ACL injury. One, if the individual takes in an extreme impact on the side of the knee, inside or out. This causation is most commonly found within the sports of football and soccer. Two, if the individual overextends the knee joint. This causation is also common in football and soccer, but is also found mildly in baseball or softball. And third, if the individual quickly stops their movement and suddenly changes direction while in activity consisting of

Assignment2UT Essay Example | Topics and Well Written Essays - 1000 words

Assignment2UT - Essay Example .. (Sumner & Keller, 1913 p 234) †. This argument is aimed at ensuring the poor do not get any support for social justice against the rich and that wealthy slave owners should be left to continue with oppression since they happen to be strong in the natural sense. As an observer of the Cotton Farmers Alliance, these arguments by Professor Sumner are more than disturbing given the degree of oppression witnessed in Houston that called for cotton pickers strike. The foundation laid by America’s founding fathers demanded justice for all, rich poor, black or white. Speaking against government support for the less fortunate as advanced by Professor Sumner is contrary to the founding principles of the United States. Justice must be done to reduce the growing gap between the poor and rich members of the American society and this can only be done with government protection of the voiceless. Before nature, we are not any better than the wilder beasts and rattle snakes, but then we are not living in the wild as Professor Sumner would like to make us believe, we are human beings with a sense of intelligence living in a civil liberated country that was founded on the platform of justice and freedom for all. These founding principles have the implication that the rights of the ‘wild beasts’ are protected against attacks from ‘lions’ and that as the American ‘lions’ industrialize, the ‘wild beasts’ that are the poor cotton pickers, must be carried along in clear structures that assures them a place in the table of industrial success. The kind of unrest witnessed in the south is a product of years of oppression and to mitigate this, government must come up with clear protection policies which will ensure that the fruits of industrialization are shared by both the cotton pickers and the industrialists as the American society works towards closing the rich-poor gap. Professor Sumner argues in his book: What Social Classes Owe to Each Other; that social programs by the government to help the poor are contrary to nature and robs hard working people of their rightful rewards. He forgets that the alleged hard workers are propelled to success by the poor laborers who toil to make their enterprises successful. It’s an act of fairness to give the laborers a share of their output because no success can be realized if it were not for the efforts of cotton pickers in the south. The economic principle of fair reward is the basis of my support for social programs that will ensure cotton pickers share into the success of industrialization through these programs. Sumner’s ideologies have no place in the American society after my observation of happenings in Houston. Question Two: The Populist Party, 1892 Common problems Addressed by the Populist in Nebraskan and Georgia Key to the issues facing the Populist of Omaha and Georgia are economically traversing issues, which were so dominant in the U.S.A in the late 19th century. Therefore, in the event of such a convention, the two groups would have similar issues to rise on a wider scale. Some of the issues include labor and remuneration, the legal and justice system as well as taxation (Sumner & Keller, 1913). Watson from Georgia speaks of exploitation of the

Visual Analysis writing assignment Essay Example | Topics and Well Written Essays - 2000 words

Visual Analysis writing assignment - Essay Example Inventory Image of a young girl from the back wearing white cotton skirt, and looking into a circular hole or what appears as a circular window in a dramatically patterned wall. A wide-brimmed hat obscures her head and echoes the shape of the entryway. She is bare feet and stands tentatively on her toes with the right foot overlapping the left one as though she wants to create stairs with her feet. She seems to be investigating something mysterious from inside the tunnel in which her right hand has disappeared into the unseen contents of the void. Intense sunlight is revealed with the distinct shadow cast by the girl’s body on the wall. The girl appears to be searching for an unknown thing, which leaves us investigating the contrast between the fearful unknown and her innocence. Composition One of the evident principle of design in this composition is emphasis whereby the artist pulls our eyes to the void through which the subject seems to be searching for something. ... The circular shape creates a sense of substance and space particularly positive space taken up by the subject. In addition, shape is also seen in the complex and dramatic pattern of the rectangles and squares of the wall. The surface texture of this image appears rough with black and white value that creates timelessness. Finally, there is repetition particularly of the circular shape, which results into a composition with unity and balance. Visual cues Black and white is the color of this photo, but with various tones. In addition, there is a sharp contrast created by the shadow revealing the photo was taken during intense sunlight. With respect to form, the circular shape of the heart leads the eyes of the audience to peep into the circular tunnel that seem to capture all the attention of this girls as she looks for an unknown inside the circular hole. When it comes to depth, only the foreground is focused, as the background is invisible due to the dramatically patterned old wall t hat blocks it. However, depth is visible in the circular portal, which appears to go deep inside beyond the wall. Finally, there is little movement with the only one created by the girl struggle to see what is inside or beyond the hole. This minimal, restricted movement creates a sense of fear. Semiotic signs and codes The element of semiotic signs and codes in this photo is the exaggerated big hat, which resonates with the Mexican people. The kind of hat in this photo is particularly used for those who work in plantations perhaps to shield them from intense sun, as well as for some cultural festivities. Along with the long white skirt, these two semiotic signs and codes play a significant role in determining the narrative of this image. Cognitive elements The cognitive

Descriptive Statistics Commentary Essay Example for Free

Descriptive Statistics Commentary Essay In Condition A, participants were told to look at a list of words whilst listening to music, they were then asked to match the pairs with the music turned off. In Condition B the music was kept on whilst participants were matching the pairs.  The mean average for Condition A is 4.8 pairs whilst the mean average for Condition B is 4.15 pairs.  The median average for Condition A is 4.5 pairs compared to Condition B that is 3 pairs.  The modal average for Condition A is 4 pairs, whilst the modal average for Condition B is 2. Additional Graphical Description of Results  Descriptive Statistics Commentary  The highest amount of words learnt in my line graph was 11 and the lowest was 0. The graph shows that people who got low recall in Condition A, also got low recall in Condition B. Only one participant got all eleven pairs matched correctly on both conditions. Almost none of the participants got any incorrect and this is shown on the graph.  There is one piece of extreme data on my line graph, where the participant matched all the pairs correctly in each condition. There is also a lot of overlap between the two conditions and this shows that the outcome for each condition was very similar. The difference in each condition is difficult to explain.  Relationship of Results to Hypothesis  My results show that people did not learn more words with music on, in fact they learned less. Only one participant matched all eleven pairs in both conditions. The overall result shows that the music didnt act as a cue as it did not aid learning or recall.  The results do not relate to my hypothesis, as I did not prove that music aids learning. Therefore I must accept my null hypothesis. The averages for both conditions were 4.8 for Condition A and 4.15 for Condition B, this is very close and there is not a significant difference.  Discussion  Validity  In this experiment I manipulated whether or not music was played to the participants. A problem with the experiment is that it lacks in ecological validity. In real life people do not pair words, memory does not work in the same way as an experiment, we do not think in lists. This experiment is trying to look at something that is not true to life. Suggestions for improved validity  Ways of improving validity could be to do a field experiment, do longitudinal studies or to keep a diary case. Participants could learn in a classroom what they have to learn and then sit the exams in the same classroom. This may help them to remember.  A case study would provide insight however you cannot generalize.  A field experiment is good as you can also get rid of demand characteristics but you cannot control extraneous variables and you cannot generalise. Reliability  Experiments are generally reliable because it produces quantitative data and it can be replicated. You can generalise and you can also control extraneous variables.  When the experiment took place participants, copied off each other, they shouted the answers out and there was generally a lot of noise in the room. There were also more girls than boys. Participants didnt want to ask questions about the task, so it is possible that they may not have fully understood what to do, they are responding to demand characteristics. Opportunity sampling is also very limited and I was only allowed to experiment on English classrooms.  Improving Reliability  Having a special room to do the experiment in would help improve reliability. Also maybe getting the participants to take us more seriously would help.  Maybe not giving the participants as long to look at the words would also improve reliability or having a person in authority be present.  Implications  My background information like Tulving and Godden and Baddeley suggest that cues help recall. I used music as a cue in my experiment and that did not appear to help recall. The difference in the two conditions was very narrow. This may indicate that the experiment was wrong in some way. Generalisation of Findings  The experiment was done on 20 17-19 year olds who are studying AS or A2 levels. You cannot generalise to the rest of the population as students are trained to remember as they have been in education since the age of 5.  You could therefore only generalise on 17-19 year olds in full time education. It did not tell us about age or gender.  A sample of 20 is far too small to generalise from, as 20 people cannot account for everyone in the rest of the population.  Application to everyday life  In many situations cues can be very helpful. Students use cues to help them to revise for exams and the examiner can use a stimulus to help the student to remember in exams. E.g. after revising for psychology, students could use Tulvings ideas to create categories of information to make the work more manageable and easier to remember.

Insider Trading , Jeffery Archer :: essays research papers

Insider Trading Article Q1. What is Jeffery Archer accused of? Jeffery Archer is accused of insider trading with the shares of Anglia TV. Jeffery bought shares for the â€Å"inside information† of the companies dealing account, the day after the last board meeting but before the bid was announced. He should have known that even if he found out insider information from his wife the law makes it clear that he cannot deal or trade with that stock. It would be considered unfair to the rest of the shareholders, because other shareholders would not have the same information like Jeffery. As we know the buying and selling of shares must be based on public information Q2. Who is Mary Archer and which insider trading rule, may she have violated? Mary Archer is the wife of Jeffery Archer, and also she is a director for Anglia TV Company. The insider trading rule that Mary may have violated is that if she did tell her husband about the insider information from board meetings, she should beware that director’s close relatives are not allowed to deal ahead of takeover bids. Also questions arise in the article, that as it is accepted that Mary did not tell her husband about the bid, how much information has found out without her knowledge. If she did share information with her husband than she violate the rule of insider trading which states that:†Insider shouldn’t communicate private information to others who are likely to use it†. Q3. Who is Brooke Saib and which insider trading rule has he violated? Brook Saib was the aide of Jeffery Archer. The article shows that he has access to brokers and invests a lot. What happened was that Jeffery bought shares through a different broker than the usual, with the name of Brook Saib and the profits transferred to Saib’s account. The odd thing is that also a profit of 80,000 pounds has left Saib’s account. And over that, he said that â€Å"dare not say† where the money is.

Quikr vs Olx

SWOT ANALYSIS TEMPLATE Before you sit down to plan the future of your club’s marketing activities, you need to take stock of where your club is now and why you are there. One useful way to get a clear picture of where your club currently sits is by using a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. By using the SWOT analysis you can identify where your club stands in the market, which provides a useful launch pad for making future marketing plans. Take the time to work through the SWOT process carefully and you will have a clearer idea of: The things your club does well, and the things you need to improve on (strengths and opportunities). †¢ What types of competition exist for your club and which ones can be defended (strengths and threats) †¢ Whether your club needs to change the product itself to protect from outside influences (weaknesses and threats) †¢ Which issues your club needs to make as its priorities (weaknesses a nd opportunities). Strengths When you look at the strengths, concentrate on the club itself and whether it can achieve the outcomes you want.Examples of strengths include: †¢ Strong financial base. †¢ Strong local need for your product, many new members, etc. †¢ Group of skilled volunteers. †¢ Support from local businesses, politicians, etc. †¢ Well-equipped clubhouse. †¢ Committee is well-structured, enthusiastic, capable, etc. Weaknesses Weaknesses often appear as the direct opposite of the strengths listed above and include: †¢ Weak financial base. †¢ Diminishing need or desire for your product, fewer new members, etc. †¢ Few volunteers. †¢ No support from local businesses, politicians, etc. Out of date ill equipped clubhouse. †¢ Committee is poorly structured, overworked, disinterested, etc. Opportunities Opportunities refer to the possibilities of new growth because of the changes in the external environment and can include such things as: †¢ Promotion of sport by government authorities, e. g. renewed ‘Push Play† campaign. †¢ New population of potential users moving into the area, e. g. with children. †¢ Grants by local and national government to encourage sport and recreation. †¢ Organisations looking to sponsor local activities. Seasonal interest in particular sports, e. g cricket in summer, football in winter. †¢ International or national interests the activity your club is involved in, e. g Commonwealth or Olympic Games. †¢ Promotion of your activity to a different age group or gender e. g. lawn bowls to teenagers, rugby to girls. Threats As with strengths and weaknesses, the threats are often very similar to the opportunities. Examples of threats include: †¢ Traditional sponsors of sport and recreation changing the way they spend their sponsorship dollars. Seasonal interest in particular sports or activities which is in direct competition with your o wn, e. g. competing codes of Rugby. †¢ Promotion of sport to different age groups or gender which competes with your club’s interest e. g. ballet and soccer for girls. †¢ Other interests including television, video games, school activities, part-time work for teenagers, and so on. †¢ Time related issues for example, competition for volunteers time, longer working hours, both parents working – children unable to attend, limited available free time for both children and parents. Other organisations with better facilities. †¢ Lack of knowledge and interest in your product. A SWOT Analysis should be drawn up to look like this: |Internal |STRENGTHS |WEAKNESSES | |Factors |Vision : simple and quick |Not having international experience, therefore diversification | |(Things about |Strong funding |might be a problem at later stage. |your club) |Experienced partners: Norwest Venture Partners brings in a lot of |No acquisition till date as a result OLX has s urpassed quikr. | | |experience |Employee base is very low: Need to increase the sales force and| | |Horizontal rather than vertical |target other opportunity to increase market share. | |Customer Centric, not just technology centric : Free missed call | | | |Investment in analytics, mobile platforms | | |External |OPPORTUNITIES |THREATS | |Factors |Internet penetration(10%) is bound to increase |Low entry barrier | |(Things |Internet surfing through mobiles has surpassed PC. Competitors have international experience and deep pockets. | |outside of |Mobile base is huge and recently they have introduced a missed call |Zero switching cost. | |your club) |feature. |Intense Competiton | | |Cloud computing (SaaS, PaaS) could be useful in reducing the cost. | | | |Network Effects | | It’s a great idea to draw this up on a whiteboard or large piece of paper and use as a brainstorming base at a committee meeting.

Ageism in America during the Great Depression - 504 Words

â€Å"Time for your daily pill† shouts the nurse kindly. Though it’s hard to believe people are nice, kind and even helping the elderly. Around 85 years ago during the Great Depression the elderly were treated in the most terrible way, of course they weren’t treated as the worst because racism was still pretty big. They people around them were scamming the elderly from their money. Though the elderly were still being abused they still made a dent in the population and have enough people to make a minority. Though the elderly worked hard they lost their jobs. Though the elder abuse is 2-10 % it is still pretty high (â€Å"Ageism in America†). Though the Great Depression affected most of the people of the United States of America the ones who were affected by the most in everything but physical abuse were the elderly. What exactly is ageism in the 1930’s and who invented the term is a question that should be answered and is. Thankfully it is answered for us. According to Open Society institute who wrote the article Ageism in America said that ageism is a term that was invented by Dr. Robert Butler during the 1968. Though the term was invented in 1968 it was still around before it was actually named and it still exists today. For instance there was this guy who acted like a tree trimmer. He stepped in and stole more than 2,000 dollars(Police Seek Scam Artist Who Stole Thousands From Elderly Man.). During the Great Depression or in that time period the elderly was treated veryShow MoreRelatedAgeism in America1709 Words   |  7 PagesAgeism in America The term ageism was coined in 1969 by Robert Butler, the first director of the National Institute on Aging. He used the word to describe the process of systematic stereotyping of people because they are old. Ageism is a term that is similar to other ‘isms in society, such as racism and sexism. Ageism allows other generations to see older people as different from themselves; thus they subtly cease to identify with their elders as human beings (Butler, 1975). All peopleRead MoreAnalysis Of The Novel Of Mice And Men 1530 Words   |  7 PagesIntro 100 words Sexism 200/300 words Ageism 150/200 words Disability 200 words Racism 200/300 words Frisendship/isolation 200 words Conclusions 100 words Introduction Steinbeck’s novel was written and set in the 1930s. In the novella, of Mice and Men, the autor gave his characters The American Dream but the obsacles always seem to get in the way. Steinbeck show us the theme, American Dream, as it is in real life and demonstrates the effect of isolation throughRead MoreAgeism in Healthcare6728 Words   |  27 Pagesï » ¿ Age Related Healthcare Discrimination (Ageism) in Healthcare Student Name Professor Name DHA-865 July 14, 2013 Age Related Healthcare Discrimination (Ageism) in Healthcare While the â€Å"Greatest Generation† is a title often given to those Americans who lived and died during the era of the Great Depression and World War II, their offspring, the â€Å"Baby Boom† generation, significantly shaped and improved the American landscape as well if for no greater reason thanRead MoreAgeism : A Social Perspective About The Elderly Essay2471 Words   |  10 PagesAgeism is a term that refers to a set of beliefs about age. Ageism is a type of stereotyping that relate to prejudgment or discrimination against any particular age group and is viewed as a negative perspective about the elderly. Ageism supposes that the elderly is no longer able to contribute to society in a meaningful way, and drain the broader society’s resources because of a continuous decline in health and well-being. (Women s Health Encyclopedia, 2011) Studies like the Census Bureau statisticsRead MoreLate Adulthood : The Stage Of The Human Life Cycle After The Age Of 65 Essay1701 Words   |  7 Pagesthey are nearing the end of their life. The stage of late adulthood has been viewed through society by ageism and the stereotypical old person but, the normative development of the life stage depicts a more in depth view on what is expected. The life expectancy in the United States has slowly increased over the years, therefore allowed many to further analyze the development of the person during late adulthood. The â€Å"old† experience dramatic changes in their development as they face loss, death, andRead MoreOf Mice And Men By Robert Burns1623 Words   |  7 Pagesto the â€Å"great depression†, which left people poor and desperate for employment. As a result people had to leave the cities in America to look for work, with half a million going to California, which is where ‘Of mice and Men’ is based. Within this novella, Steinbeck uses fictional characters to present a microcosm of the issues that were being faced by the people of America at this time. The main themes of this novella include loss of dreams, friendship, loneliness, racism, sexism, ageism and theRead MoreOf Mice And Men By John Steinbeck1442 Words   |  6 Pages Of Mice and Men Essay: A Lonely Novel In the author’s novel Of Mice and Men, John Steinbeck depicts an individual’s life during the Great Depression as a sad, lonely journey, in order for a person to revive and achieve their American Dream. He highlights a person’s desire for companionship throughout the novel. Read MoreSociological Views of Poverty2768 Words   |  12 Pagesfood is made available, it may not get into the hands of the people who need it. Poor nations often lack the distribution systems to get aid to the people, as was shown during the 2010 environmental problems in Haiti. (Vissing, 2011) Every thirty-three seconds, a baby is born into poverty. One in six children in America is poor. Black and Latino children are about three times as likely to be poor as White children. Almost 5.8 million children live in extreme poverty. Young children areRead MoreThe Canadian Human Rights Act2027 Words   |  9 Pagesdiscrimination is still quite common. There are many ways that a person could be discriminated against. The Canadian Human Rights Act calls these discriminatory practices (DOJ, 1985). Examples of said practices include: Excluding potential employees during recruitment, paying equally-qualified employees in the same position different salaries, discrimination when issuing promotions or lay-offs, etc. Left unattended, discrimination in the workplace can be costly. Victims suffer and employers experienceRead MoreDepression Is A Normal Part Of Aging Among Older Adults10811 Words   |  44 Pages Abstract As the number of the older adults is increasing so are those living with depression, and according to a study done by the US Department of Commerce, it is estimated that the older adult population will more than likely double by 2050 and of 80 million and many as 1 in 5 Americans would be considered as an older adult (US Department of Commerce, 1995). There are many losses that accompany the aging process. These include the loss of loved ones and their independence. They begin to feel as