Zatwsho LLC Case Study Example | Topics and Well Written Essays - 1250 words

Zatwsho LLC - Case Study ExampleThe report excessively discusses about the kind of ownership that family line of reasoning should have. Target market of the product has also been defined along with a memo to promote the companys offerings in a better way. In the end of the report, recommendations have been given to advance the website of Zatswho. QUESTION 1 Tips for Making Family Business Successful There atomic number 18 several things that are to be considered in order to make a family melodic phrase successful. One of the main tips to make a family business successful is that the roles and responsibilities of the partners or family members should be clearly defined and every family member should know what their responsibilities are and what they are supposed to do. Pitfalls That Should Be Avoided To Make Family Business Successful It is significant for every business to grow with the passage of time and in a family business, a gunpoint comes when the growth of the business becomes static and at this point of time it is important to seek advices from outside advisors or people who are non in the family so that the business could have some fresh ideas and it could start growing again. QUESTION 2 Because there are two people involved in the business therefore it is recommended to have a partnership rather than sole proprietor. As the business would be a partnership therefore the agreement of both barrel maker and Schwinoff would be required while taking important decisions. QUESTION 3 The brand market of Zatswho would be parents and grandparents as they would be using these cards to con their kids about their family members. However other target markets of the product could be day care centers and schools as they could use these cards to make kids recognize assorted important personalities and even cartoon characters. Along with this the target market of the company also includes the fundraising organizations, special needs children, and adults wi th the problem of memory loss. QUESTION 4 Zatswho LLC January 20, 2012 To Cooper and Schwinoff From sphere Proposing Guerrilla Marketing Strategy for Zatswho LLC Guerrilla marketing strategy has become important for the businesses in this highly competitive world, especially for the businesses which are targeting specific and beautiful market segments (Levinson, 2007), as in the case of Zatswho. The company is mainly targeting the grandparents and parents who like to play with their grandchildren and children and the same time wants to increase the memory of the children. Apart from this other target markets include children with special needs, day care centers, schools, fundraising organizations, and seniors with the problem of memory loss. In order to capture the target markets and attract them it is essential for the company to come up with some unique and out of box marketing strategies. The company can go for price discount and cheaper goods strategy, as the target market wi ll not be willing to spend much on such playing items. This strategy of price discount can be supported by different limited time promotional activities like Placing colorful sticky notes consisting information about the game in the children stores and shops. Holding competition through social media for suggesting trounce game which can be played using these cards. Different posters can be placed at schools, day care centers, and playing grounds in order to attract more market. Hold different competitions at shopping malls, schools, and playing grounds in which judging the children on the ability of their quickly identifying the pictures. compact with some chocolate or confectionary company and come up with special packages. All these promotional acti